SAITEX (China Brand Goods Africa Exhibition)

- Jul 18, 2019-

exhibition criteria

1. Daily necessities: various department store retail products, family leisure products, electronic products and small household appliances, fast food equipment, kitchen supplies, household items, plastic products, sports and leisure products, textile products, office supplies, outdoor activities, Light industrial daily consumer goods, sporting goods, household appliances.

2, light industry and food: light industrial machinery manufacturing and packaging products, such as food, beverages, stationery, plastics, clothing, footwear and leather products, cosmetics, household items, sanitary ware and other plumbing products.

3, hardware tools and building materials: all types of construction and light industrial machinery, all kinds of hardware tools and DIY products, generators, compressors, pneumatic tools, welding equipment and supplies, power tools, installation tools, iron products, locks, Garden tools, fasteners, fittings, pumps, valves, etc.

XINBEX exhibition site

Exhibition introduction

Since 2012, the Ministry of Commerce has held the African Exhibition of Chinese Branded Goods in Africa every year. In order to better enhance my export of African products, deepen the development of African markets and optimize the international market layout of foreign trade. Since 2016, the China Brand Commodities Africa Exhibition has moved to Johannesburg, South Africa, for the first time at the same time as the Johannesburg International Trade Fair (SAITEX) in South Africa.


Introduction to the Johannesburg International Trade Fair (SAITEX) in South Africa:

The first SAITEX International Trade Fair in South Africa began in 1993. In 2008, the exhibition was organized by the South African EMS Exhibition Company. The exhibition attracted companies from 49 countries and regions; the number of registered visitors was 13,551, and the audience came from 72 different countries and regions. The visitors mainly included entrepreneurs, distributors, manufacturers, importers and exporters, retailers. , wholesalers and agents and other occupations.


The exhibition attracted a large audience, and 56.2% came from the company's chairman, chief executive, owner and senior management. Buyers have high purchasing power, 42.9% of buyers sign contracts on the spot and continue to grow further, and 21.1% of buyers recommend other customers to order the specified products. The enterprises and exhibits from China were very popular at the exhibition, and the number of visitors was high. The companies all expressed that they had achieved the expected results.

XINBEX conveyor belt participates in the exhibition

Market analysis

(1) South Africa has a large capacity and strong economic strength

South Africa is a middle-income country and an economically influential African economy. In 2014, South Africa's gross domestic product (GDP) reached 402.1 billion US dollars, accounting for about one-third of the total economic output of sub-Saharan African countries, ranking 28th in the world and the first in Africa. According to the statistics of the South African Bureau of Statistics, the import and export volume of South Africa's goods in 2014 was 190.88 billion US dollars, accounting for 47.45% of its GDP. Foreign trade has become the engine of South Africa's economic development.


(2) South Africa has strong radiation power to neighboring countries and regions

North of Namibia, Botswana, Zimbabwe, Mozambique and Swaziland, surrounded by Lesotho in the middle, surrounded by the Indian Ocean and the Atlantic Ocean on the east, south and west, the Cape of Good Hope route on the southwest end has always been one of the world's busy sea lanes. In addition, South Africa implements a free trade system and is a founding member of the World Trade Organization (WTO); its market and financial system are relatively well developed; as the largest economy in Africa, South Africa has strong market power to neighboring countries and regions. Many international goods have been resold to other African countries through South African imports, and are important ports and bridgeheads for entering the African market.


(3) The bilateral trade between China and South Africa has maintained steady and healthy development and is highly complementary.

According to the statistics of the Ministry of Commerce's country report, the import and export volume of bilateral goods between China and South Africa in 2014 was US$24.08 billion. Among them, South Africa exported 8.64 billion US dollars to China, accounting for 9.5% of South Africa's total exports; South Africa imported 15.44 billion US dollars from China, accounting for 15.5% of South Africa's total imports. For the fifth consecutive year, South Africa has become China's largest trading partner in Africa. For the sixth consecutive year, China has become a good trading partner, a good export market and a good source of imports for South Africa. The main products exported by South Africa to China are mineral products, base metals and products. China's exports to South Africa are mainly light industrial products such as mechanical and electrical products, textiles, chemical products and furniture and toys. Trade between China and South Africa has maintained steady and healthy development, complementarity and increasing trade tightness. Organizing African exhibitions in South Africa can achieve better publicity and exhibition results.